Understanding the Key Differences: Google Analytics 4 vs. Universal Analytics
In data analytics, Google Analytics has long been a reliable tool for organizations to assess website performance, track user behavior, and gather important insights. With the release of Google Analytics 4 (GA4), a new era in data analytics has begun, with substantial breakthroughs and improved capabilities. In this blog article, we will compare Google Analytics 4 to its predecessor, Universal Analytics, highlighting the distinct features and benefits of GA4. Key differences between Google Analytics 4 and Universal Analytics Google Analytics 4: A New Data Model One of the fundamental differences between Google Analytics 4 and Universal Analytics lies in the underlying data model. Universal Analytics relied on a session-based model, where user interactions were organized into sessions, each with a specific duration. In contrast, GA4 utilizes an event-based model that tracks individual events and user interactions. With GA4's event-driven approach, businesses can gain more granular i...